Deceptive Advertisement in Tobacco Industry Essay

Deceptive Advertisement in Tobacco Industry Introduction            Managerial decisions form an important element in business success. Griseri & Seppala, (2010,p.45) note that the primary function of a business should not only be geared towards profit making but also strive to check the social implication of the business activities The process of decision making is thus governed by the business ethics, moral frameworks and the Social responsibility. This paper will examine decisions made in a tobacco industry, effect on the living and environmental conditions and evaluate if they conform to the moral frameworks of decision making.            Tobacco companies have constantly employed deceptive advertising strategies. One of them is the use of celebrities from various fields such as sports and media to market their brand. This choice paints a picture of success and pride in using tobacco products and smoking. Moreover, these companies fail to give more details of the tobacco product use and effects. This is in violation of the ‘rights approach’ moral framework in dealing with ethical issues. The rights approach is a traditional moral approach which demands that the rights of individuals (consumers) must be upheld in decision making (Brooks et al 2010, p.197).            Consumers have fundamental rights as highlighted in John F Kennedy (1962) Consumer bill of rights. One right found in the bill is the Consumers right to safety. Businesses should not knowingly sell to customers products that might harm the customer. Secondly, consumers have a right to be informed. Devenney & Kenny (2011, p.10) say that products information should provide detailed facts on the product ingredients, the risks involved and instructions for usage. By failing to inform consumers of the health risks associated with tobacco consumption, the companies are infringing on this rights to life which are at stake.            The companies seem to embrace preference utilitarianism. This is a type of Utilitarianism that states that the right action is that which will produce the best results but the best results are those that will satisfy personal preferences (Krantz 2002, p.28.). By not labeling their products and use of celebrities, the company is able to prey on consumers who lack knowledge on tobacco. Tobacco injects money worth millions into the economy, a fact that cannot be disputed. The companies’ duties to ethical practices are overshadowed by the desire to accumulate more wealth at the expense of health concerns of consumers.            These deceptive strategies have masked the adverse effects of tobacco consumption to health, living and environmental conditions of the users. Tobacco use increases the risk of cancer contraction for vascular diseases and other illness. This results into higher expenditures on medical, lowers productivity and increases premature deaths. The short term effects on living standards include diversion of family income. A research conducted in shanghai china (1995) among 2716 households revealed that 17% of family incomes were spent on cigarettes            Social responsibility is a major function of any business. Tobacco industries in use of deceptive advertisement have demonstrated unethical practices that raise questions on the commitment of these industries in maintaining a striking partnership of its business core functions and the social responsibility. Governments, human rights activists and stakeholders need to put up laws to regulate the extent at which business may exploit consumers. Without laws, it will be difficult to tame tobacco industries as the moral frame work principles and social responsibility cannot guarantee complete ethical practices in this business environment. References DEVENNEY, J., & KENNY, M. (2011). European consumer protection: theory and practice in Europe. Cambridge, Cambridge Univ. Pr. GONG YL, KOPLAN JP, WEI FENG et al (1995) Cigartette smoking in China prevalence, characteristics adnd attitudes in Minghan District. JAMA GRISERI, P., & SEPPALA, N. (2010). Business ethics and corporate social responsibility. Australia, South-Western Cengage Learning. KRANTZ, S. F. (2002). Refuting Peter Singer’s ethical theory: the importance of human dignity. Westport, Conn, PraegerJohn F. Kennedy’s speech, Public papers of the United States, Public Messages, Speeches and Statements of the Presiident, 1 January to 31 December, 1962, pp, 235-43 Brooks, Leonard J., and Paul Dunn. 2010. Business & professional ethics for directors, executives, & accountants. Mason, OH: South Western Cengage Learning. Source document

Questions in Christianity Today Essay

The Christian population is growing every day. With the economy today people are starting to turn to God for answers and pray for help with their problems. Since so many people are starting to look to God for answers I decided to talk about the following three topics: â€Å"Did Jesus Claim to be God?†, â€Å"Did Jesus need to be born of a virgin?†, and â€Å"What can your local church do to better communicate Gods love to your community?† There are many questions and concerns about these topics. Although there are a lot of debatable questions it is clear to see that Jesus did claim to be God. Did Jesus Claim to be God Jesus never said in the Bible â€Å"I am God†. He did however say in John 10:30 â€Å"I and the Father are one†. Because of the ways the Jews reacted to his statement they said he was claiming to be God and then tried to stone him for this reason. We must see that the creation of the universe was done by God, but we must also remember that God is made of the Trinity which is the Father, Son and Holy Spirit. These three things make God. Since the Son of the Trinity would be Jesus it would be possible for Jesus and God to be the creator of the universe because they are one. Before Christ was born, God spoke to Moses and told him that his name was Yahweh. Yahwen is also known as I AM. I AM was the scared name of God and Jesus used it for himself. In the passage John 8:56-58 Jesus makes it clear that he is not merely a mortal man. â€Å"Your father Abraham rejoices at the thought of seeing my day; he saw it and was glad.† â€Å"You are not yet fifty years old,† the Jews said to him, â€Å"and you have seen Abraham!† â€Å"I tell you the truth,† Jesus answered, â€Å"before Abraham was born I am!† At this, they picked up stones to stone him, but Jesus hid himself, slipping away from the temple grounds. In an article I read, it says that there is a great deal of secondary evidence that Jesus is the Son of God. His teachings, miracles and resurrection claim this. Jesus had a special relationship with God and claimed to be alive before Abraham. People asked if he was the Son of God or said that He was and Jesus either affirmed or denied it. Did Jesus Need to be born of a Virgin? The miracle of a virgin birth has kept people from accepting the truth of Christianity. The bible does say that God had decided his son would have a miraculous entrance into the world. The verse Isaiah 7:14 says â€Å"Therefore the Lord himself will give you a sign: Behold the virgin will be with child and bear a son, and she will call his name Immanuel† God was unhappy with the way the world was turning out. So many people were committing sin. This is why he decided to bring his Son to the world to help guide and teaching people. The virgin birth of Jesus was very important. To come into the world to teach the people about sin he needed to be sinless himself. This is why God called upon the Holy Spirit to go to the Virgin Mary and plant his seed in her womb. Many debate on how a virgin can be pregnant and how Jesus became Human. In fact Jesus received his human aspects from his mother, whereas he still had his deity because God was his father. In order to keep his deity he could not be born of sin. Since all are born with sin because they are conceived by man, Jesus was not conceived by man which makes him pure and having no sin. Local Churches and the Community It is important to treat others as you would want to be treated. A lot of Christians today look down on those who don’t believe the way that they do. You shouldn’t judge anyone on their perspective about God. God is the only one who can judge. Christians should just share Gods love to those who do not accept him. When non believers look into becoming Christian, they look to their local churches for answers. This is why it is important for churches to be well informative and also have their doors open for all perspectives. You can expect a non believer to come if they feel like they are going to be judged as soon as they walk in the door. It is important for Christians to spread the word about God. We just have to make sure we go about it a certain way. No one wants to feel as if they are being preached to all the time. You have to be prepared to listen to their point of view without judgment. It’s ok to debate as long as it’s not taken to a certain level. I think personal experiences on why you believe a certain way could help others understand better. You can’t just tell someone why they should believe a certain way without some kind of reason behind it. Churches can also have a big impact on the way people view Christianity. It is the churches responsibility to get the word out about God. Not only can Churches open their doors to teach the word of God but they can do things to help the community. Churches can have food drive, feed the homeless, volunteer at nursing homes, help community members with funeral cost or just raise money to help someone. People in the community wither they are Christian or not will see what good the church will do for others. This could make non believers come to that church to learn more on what they are about. In conclusion, Jesus did claim to be God, he was born of a virgin, and there are many way churches can help out the community. Jesus allowed people to worship him, which worshiping was only supposed to be allowed for God. He was born of a virgin to help the people with their sin. God did this on purpose because he needed help. People can help local churches spread the love of God. It is important for the people to give a good image about the church to bring non believers in. We want to give everyone the same love and respect as we would want for ourselves.

'All About Eve 'Film Review Essay Example | Topics and Well Written Essays - 250 words

'All About Eve 'Film Review - Essay Example Although it is not set in the present-day, it does at least take women back to what it was like to be a star on Broadway who is up and coming during a time where the country was on the verge of rebuilding after a war. It is compelling and interesting and shows a relationship between Eve and the woman who is starting to age and see her career start to flail, Margo Channing. Women like to see relationships of other women, especially in show business where only a few women are lucky enough to relate. Since the 1950s were a time when women were starting to gain stronger roles in the household due to it being post-war, this movie is spot on. Eve, who stumbles upon Broadway, could easily be a strong and powerful woman. At this time, women were needed to be breadwinners in a household. Eve could be seen as one of those people as females were starting to finally take off as movie stars in the post-World War II

Early Childhood Education Essay Example | Topics and Well Written Essays - 750 words

Early Childhood Education - Essay Example This paper outlines that according to Pavlov, â€Å"an unconditioned stimulus elicits and unconditional response†. This means that the fact that the sticker tactic was a planned stimulus and was not unconditional, that is why it failed. Alternatively, we can also assume that the reason verbal reprimand by Regan’s teachers failed because the stimulus was not effective enough. Regan did not respond to the sticker strategy because the stimulus was not durable enough to prove beneficial in this context. Regan is one of those kids, who need to develop the sense of pride within them, and this could only be achieved by involving Pavlov’s behaviorism theory, which says that for conditioning a kid’s behavior, strong and unconditional stimuli is more effective. If the sticker strategy was used in another way, like the teachers should have made various stickers symbolizing properly done, not good behavior, or very bad attitude, Regan might have felt more inclined tow ards the right attitude that would garner her well-done sticker. By allowing her to choose the sticker according to her performance, instead of providing her the same sticker every day might have done the trick. To understand the psychological tendency of children is the keystone towards conditioning their behaviors at an early stage. According to Darla Miller, to replace misbehavior with the desired behavior, the focus should be on what the child should do rather than what the child should not do. By redirecting his or her attention to other activities and emphasizing on their effectiveness may prove beneficial in this regard. Just like in the case of Regan, the pinching habit was minimized only Regan realized that Emily was having a problem at painting, so it became an issue of integral importance for her to help Emily out, and her focus shifted from pinching to painting.  

MGT499 - Strategic Management Mod 4 SLP Essay Example | Topics and Well Written Essays - 500 words

MGT499 - Strategic Management Mod 4 SLP - Essay Example nd the overall Starbucks experience warrants an analysis of how well the company manages its internal strengths and weaknesses by optimizing its core competencies and developing its weaknesses that will allow it to achieve its company mission and objectives. One of the biggest strengths of the company lies in the dedicated and exceptionally skilled workforce who is well trained. Company strategy has always been to reward excellence of employees and Starbucks is today among the best companies to work for as per Fortune 500 ratings and Financial Times ratings. With attractive fringe benefits, stock option plans and high wages and salary scales, the Starbucks refers to its employees as partners, promoting commitment and loyalty and this is one of the key resources of the company which is hard to imitate due to â€Å"social complexity† involved ( Barney 1991). The company utilizes this strength in many ways. It has used the service staff’s skills in customer care and overall enthusiasm to create an in store atmosphere that is cozy, friendly and home like that they have branded it as the â€Å"third place† in life. The regular customers are called by name and the Baristas of Starbucks outlets remember their usual drinks. Such customization has been at the cornerstone of Starbucks success. Another internal strength is the Starbucks special SWOT team specializing on stores opening. They have an excellent track record of location scouting and opening new outlets in cost effective and speedy fashion. This strength has allowed the company to make right location decisions and the use of in-house design and fabrication teams has allowed Starbucks to cut costs in outlet openings and also maintain the unique Starbucks ambiance in line with company expectations. Optimization of this strength has allowed the company to drive its expansion plans aggressively. Financial strength and low costs is strength. This is achieved through large scale roasting and milling facilities,

An Twentieth Century Overview of Fashions Transient Trends Essay

An Twentieth Century Overview of Fashions Transient Trends - Essay Example The essay "An Twentieth Century Overview of Fashions Transient Trends" talks about trends in fashion in the 20th century. Basically until the turn of the century, there was a definite preference for plumpness of women in Western civilization. You can see it in the art, where you're pretty hard-pressed to find an image of a thin woman," says Laura Fraser. (42) That began to change between 1900 and 1920, "when it was possible for the first time for people†¦to have enough to eat that the status symbol flipped. Once seen as a sign of health and prosperity to be fat - now there was an elitism to being thin. According to Alexis Gregory (38-49), in the early 1900’s women’s dress was sturdy, heavy, and rigid, a reflection of the Edwardian period of dress, and the silhouette was that of an hour glass, now that being plump was unfashionable. Female bodies were stuffed into a miniscule waist, and then padded in other areas such as the bosom and buttocks. The effect was that o f a waspish figure. This hourglass shape became more of an "S" curve when longer lined "health" corsets became fashionable. They supported the spine and abdomen, but it made the fashionable woman look as if she was always leaning forward. As always, historical upheaval creates change in all sectors of society, including fashion. World War I being an important event in the â€Å"teens,† fashion suddenly became much more practical to accommodate other needs. The Great War (1914 to 1918) changed people's lives in many ways. Men went to war and women were left at home to do the jobs formerly performed by men. Women's shoes and clothing needed to be more practical so they could move freely and perform job duties. Women's clothing imitated a man's clothing as they were taking on a more masculine role. (Barker, 133) Events like the women's suffrage movement caused fashion to take on a new dimension. The corseted waist abandoned, the hobble skirt that imitated "harem" skirts of the Middle East became fashionable. Paul Poiret, a popular designer of the time, is credited with this fashion movement leaning toward Eastern influence. However, taking very tiny steps also became immensely popular, presumably to exaggerate the fact that a woman's stride is shorter than a man's. Some skirts were so narrow that it was nearly impossible to move. For concern over splitting the skirt, women sometimes wore a length of cord to keep their legs from moving too much. After the War in 1918 the Suffragettes won the right to vote in the United Kingdom, and the same happened in America in 1920. Fashion continued to be more casual throughout the 1920's. After the war, the values of the older generation that had created the war were questioned and discredited. The culture became enamored with youth, American culture in particular. Fashion looked toward the younger crowd for inspiration. The "College Man" and "The Flapper" were the new icons of fashion, young and strong and smart. What was the effect on women They began dieting to achieve the teenage shape of a young girl-flatter, thinner, and with long waistlines to hide adult curves. Brasseries were created to flatten breasts with the appearance of immaturity. "In the 1920s, stylish women put their breasts under cover, with constricting devices like the one from the Boyish Form Brassiere Company of New York, guaranteed to 'give you that boy-like flat appearance.'" (Henig, 1) How did the Great Depression affect women's fashion The fashionable dress of the day reflects a determination to grow up, to do penance for

Business Law Essay Example | Topics and Well Written Essays - 500 words - 33

Business Law - Essay Example In circumstance 1 (c), private and criminal law suits are involved. They serve a purpose of guaranteeing personal freedoms. This is because carrying guns in public is meant to enable the licensed individuals to secure the freedom of ownership of their assets such as money and cars while in public places. Moreover, violation of the terms of use of their guns leads to disputes between them and their governments. Lastly, in circumstance 1 (d), private and civil laws are involved. They serve the purpose of ensuring social justice. This is because disputes arising between potential employees and their employers would be addressed by private law. Moreover, the civil law ensures that all individuals enjoy equal economic rights hence deserving equal consideration during hiring (Browne et.al, 2). In scenario 2, precedent refers to a principle that had been established in a previous legal case that is persuasive to a court judge when deciding subsequent cases with similar facts. On the other hand, stare decisis refers to the act of abiding to the decided cases (Browne et.al, 4). Precedent will help the judge in deciding whether to close the different business for similar instances of misconduct through examining the applicability of the previously established rule in the current scenario. Correlation between the current and the previous cases will influence the judge to abide by the established rule. As a businessperson, knowledge of case law relevant to my business would help me make decisions regarding a shift of my business location. In scenario 3 (a), historical school of thought would help the judge to recognize the gay partner as a surviving spouse. The school of thought considers past principles established on a particular case to be influential in deciding the current case. Therefore, since there are other States that consider gay partners as surviving spouses the judge can also decide to follow suit. On the other hand,

LITERARY ANALYSIS OF THE TELL-TALE HEART OF EDGAR ELLEN POE Essay

LITERARY ANALYSIS OF THE TELL-TALE HEART OF EDGAR ELLEN POE - Essay Example In the very start of the story, the narrator accepts that he has grown nervous and oversensitive to the environment around him. He considers it a disease but is happy that it has made his senses more responsive. He says, â€Å"Above all was the sense of hearing acute. I heard all things in the heaven and in the earth† (Poe). The narrator explains that his hearing is too much sharp. He uses elaborative remarks to express the sharpness of his hearing. He further informs that this proves that he is not mad. However, being sharp in hearing does not prove him to be not mad as there is no association between being mad or excellent hearing power. He is not mad, but he has some kind of psyche issue, which encourages him to kill an innocent person. He is disturbed by the stare of the old man and starts considering himself in danger due to which, he decides to eradicate this threat (Ki 30). He regards himself witty but he is bothered by the staring eye of the old man. He considers him s trong because of his eye. He narrates the whole story as to how he visits the old man at midnight and moves so slowly and cautiously that he makes no noise at all. However, he continuously monitors the sleeping routine of the old man but every time, he gets disappointed and is unable to attack because he is unable to see the old man’s eye opened (Ki 31). Eighth day when he was judging the old man sleeping, he made a slight noise unintentionally that made the old man frightened. He was unable to sleep again. The narrator enjoyed the threat felt by the old man and acted as a wild beast waiting for the victim to be fully terrorized. The old man was aware of his coming death, which intimidated him. The narrator took a long time analyzing the old man’s situation. He only allowed a minute beam of lamp light directed towards the old man’s eye. During his noticing the old man’s eye, he started hearing intense heart beat and according to

How far did communism manage to proceed along the road to a classless Essay

How far did communism manage to proceed along the road to a classless society - Essay Example Gradually, the worker became a victim of injustice, harassment and exploitation. Protest movements originated. According to Karl Marx, a great social thinker and reformer, the root cause of exploitation is traced to private ownership of the means of production. If this ownership is transferred to State, exploitation will cease! When the exploiter class has been finally done with, with no chances of its rising to power again, the State will be replaced by a classless society. Since there is no private property in a communist state, the individual is reduced to a cog in the giant state wheel. The old exploiter has been removed and a new exploiter has taken over. In the name of defeating the counter-revolutionaries, the state apparatus becomes more and more totalitarian. The process of dehumanization of the individual gets accelerated. This has been the post-revolution picture in many communist countries. The so-called great ideals of classless society supposed to be achieved in a perfect state of communism, have proved to be mirage. Those who still swear by the communist ideology, amidst its failures in many countries, do so for their political advantage, and not with the passion for the welfare of the workers. They are just beating the dead corpse. â€Å"The Pope calls Marxist ideology inhumane and essentially impossible, he recalls that history has confirmed his position towards Marxism to be correct. The â€Å"illusion† of a classless society, Pope Benedict XVI says, â€Å"has vanished†. Instead of Communist political maximalism the Pope suggests patient charitable and spiritual activity to fight for more justice in the world.† (O’Brien et. el, 2006) None can deny that Communist rulers are to be blamed for some of the heinous crimes recorded in the human history. Marxist teachings validate such crimes. The concept of classless society, though it has remained as an unattainable dream so far, the positive effects

Assignment Templates Essay Example for Free

Assignment Templates Essay Templates include correct APA format as well as the sections required for the assignment. Students should insure that all papers submitted have a header of their name and the assignment and include page numbers. It will save time and enhance grading for students to use these templates as guidance. License Requirements Research Your Name Liberty University COUN 521-B05 Spring 2012 â€Å"State Name† Licensed Professional Counselor Licensure Requirements This first section will be an introduction stating your plans and a summary of the general requirements for the license for your preferred state. This section should include the contact information and reference citation for the respective state licensure office. Education This section will describe the education requirements such as what degrees are acceptable, how many semester or quarter hours required, and any specific courses required. This section should also include any additional educational experience required. Work Experience Required This section will describe the work experience required for the specific license desired. The description should include number of hours required overall with specific hourly requirements such as number of hours of direct client service, number of hours of supervision, and any other hourly requirements. The work experience description should also include any  specifications on supervision, such as whether or not the supervisor has to be an approved supervisor by the state licensing board. Finally the work experience description should include any areas of practice that the state office requires to be included when applying for licensure. Examination This section should describe examination requirements by the specific state office. The description should include what examinations are required and any specific score requirements noted. Uses and Restrictions of Assessments This section should begin with a short summary of information provided by the specific state office. Uses of Assessments This section should address the acceptable use of assessments per the specific state office. Restrictions on Assessment Use This section should address any restrictions on use of assessments per the specific state office. References References should be per APA format and should match citations in the text. References should be included for each source of information used. Exploring Reliability and Validity – Values and Motives Inventory Your Name Liberty University Exploring Reliability and Validity – Values and Motives Inventory Types of Reliability and Validity In this section, explain the type of reliability and validity used in this inventory. Areas of Concern and Strength Begin this section with an introduction paragraph. Then provide a sub- section of discussion on concerns or weakness such as low coefficients and a sub-section of discussion on strengths such as high coefficients. Concerns Use this section to discuss the concerns/weaknesses that you note. Strengths Use this section to discuss the strengths that you note. Sample Size Use this section to discuss how the sample size may influence the constructs purportedly measured by the test. Include discussion of strengths in the sample size and weaknesses in the sample size. Nature of Population Use this section to discuss how the nature of the population may influence the constructs purportedly measured by the test. Include discussion of strengths in the nature of the population and weaknesses in the nature of the population. Opinion Use this section to discuss your opinion regarding the quality of the test. Summarize information in the report and then relate this to guidance per your course material about test quality. Remember that even though this is your opinion, keep your writing in third person. References Be sure to include all references that you have cited in your paper such as the inventory (example below) and course textbook reference. Your reference page should be a separate page at the end of the document. This is the correct reference for the inventory that you are examining: Values and motives questionnaire: The technical manual. (n.d.). Bedfordshire, UK: Psytech International. Project 1: Initial Interview Type a short paragraph (2-3 sentences) summarizing this assignment as an initial interview to conduct a mental status examination and assess â€Å"client’s name† for the reason indicated in the referral question that you have chosen. Identifying Information This section should provide the client’s identifying information in narrative form. Include the person’s name, address, phone number date of birth, gender, marital status, occupation, current work/school information, emergency contact, and date of your interview of the client. Referral  Question State that â€Å"client† was referred to assess him/her for â€Å"reason indicated in the referral question you choose from the 3 choices provided in the instructions. Physical Appearance Presenting Appearance In this section use narrative format to present age, sex, ethnicity, height and weight description of the client, description of clothing worn, and presence of any assistive devices such as glasses, cane, etc. Also include in this section a description of any physical deformity that is present. Basic Grooming and Hygiene Provide a brief description of the client’s grooming and hygiene and appropriateness or not for the interview setting. Approach and Coordination In this section use narrative format to describe the client’s behavioral approach to the interview and the client’s gait and motor coordination. Also describe the client’s eye contact, facial expressions, and rapport with you throughout the interview. Finally address the client’s degree of alertness and the mood and affect present during the interview. Present Level of Functioning in Work/School, Relationships, and Leisure Begin this section with a paragraph that addresses general functioning of the client in work and or school, in relationships, and in leisure. Then address the MSE information as follows: Language and Speech In this section present the MSE information in narrative format regarding expressive language, receptive language, and speech as outlined in the document provided for you on â€Å"How to Conduct a Mental Status Exam.† Orientation and Thought Processes In this section present the MSE information in narrative format regarding orientation times the five areas indicated in the instructions, client’s coherence, client’s concentration and attention throughout the interview, client’s thought processes, any hallucinations or delusions present (note if absent), intellectual ability, and abstraction skills. These areas are  outlined in the document provided for you on â€Å"How to Conduct a Mental Status Exam.† Medical History and Current Status In this section, use narrative format and discuss the client’s present health status(as described by the client) and date of last physical, any current health complaints or absence of these, general health history, any past or present health treatments, any current medications, other drugs, or supplements, client’s sleep pattern, client’s appetite level and any recent changes in appetite, and client’s exercise pattern. Past Counseling Experiences or Psychiatric History In this section use narrative format and discuss the client’s concerns addressed and type and length of treatment that client has received for any concerns addressed (if none, state this). If the client has received help for any concerns addressed, also discuss the types of outcome from the help received with discussion of positive results and discussion of unhelpful results. If the client has not received professional help for concerns addressed use this section to also note how client coped with these concerns up to the time of the interview. Include discussion in this section of any medications used to treat concerns addressed. This should include prescribed medications, over the counter medications, or self-selected substances used to treat concerns such as alcohol, tobacco, or drugs. Family Information In this section use narrative format to describe the client’s current marital status, number and ages of children living at home, number and ags of immediate family members not living at home, other people living at home, any violence or physical abuse in the family, family-of-origin make-up, influences of the family-of-origin on present problems, family history of psychiatric problems, and family history of substance abuse. NOTE: If there is not family history of psychiatric problems or substance abuse, state this. Social/Developmental History In this section, use narrative format to discuss any irregularities in development or indicate that the client had normal development with no  presence of any irregularities. This may include prior experiences in life that have framed the client’s general approach to life. Also indicate the client’s religious affiliation or so state if there is none. Discuss the client’s current social situation such as social networks or activities that client engages in. In this section include discussion of the client’s values that seem to frame life for them. Educational/Occupational History In this section include two paragraphs with one addressing educational history and one addressing occupational history. In the paragraph on educational history include client’s level of educational attainment and any specialized training, college majors, etc. that apply to the client. In the paragraph on occupational history include discussion of previous work experiences, reasons for any job changes or terminations, and any military background. Conclude this section with a paragraph of indication of the client’s report on overall satisfaction of any current job or school engaged in and any current stresses related to current educational or occupational experience. Cultural Influences In this section use narrative format to describe in general cultural factors present with the client that provide influence on issues discussed. These should include the client’s race and/or ethnicity, socioeconomic status, sexual orientation, and any experiences of discrimination or perceived internal or external barriers that apply to the client (if none present, so state). Also use this section to discuss any other cultural influences that may be present for the client. Achievement Results Your Name Liberty University Achievement Results SAT Scores Use the first paragraph to summarize the case to the client as you understand  the client’s concerns. Use the second paragraph to discuss any additional information the client may not have considered. Use the third paragraph to discuss alternatives for the client at this time for the presenting issue with inclusion of client input in resolution decision. Incorporate discussion of causes, precipitants, or other possible influences on the case and any alternative explanations for the client’s concerns. Be sure to cite pertinent information from course material and from any additional professional resources used. Percentile Rank Use the first paragraph to summarize the case to the client as you understand the client’s concerns. Use the second paragraph to discuss any additional information the client may not have considered. Use the third paragraph to discuss alternatives for the client at this time for the presenting issue with inclusion of client input in resolution decision. Incorporate discussion of causes, precipitants, or other possible influences on the case and any alternative explanations for the client’s concerns. Be sure to cite pertinent information from course material and from any additional professional resources used. References NOTE: These are correct listings for your text references. Also include any other references that you use and cite above. Fischer, J., Corcoran, K. (2007). Measures for clinical practice and research: A sourcebook (4th ed., Vol. 1). New York, NY: Oxford University Press. Whiston, S. C. (2009). Principles and applications of assessment in counseling (3rd ed.). Belmont, CA: Brooks/Cole. Psychological Report NOTE: A sample report for Project 2 is located under Course Content in Assignment Instructions under â€Å"Project 2: Psychological Report.† This is titled â€Å"Project 2 Sample.† Use this as your template for the Project 2 assignment. Essay Questions: Name of Area for Your Essay Your Name Liberty University Essay Questions: Name of Area from Question You Choose to Discuss As this is an essay versus a paper you do not have to use headings. However, be sure to address each area within the essay question that you choose. For instance if you choose to address Essay Question 1, there are seven questions and you would need to discuss your answers to all seven of those questions. Do include a separate reference page as the example below. References NOTE: These are correct listings for your textbook references. Also include any other references that you cite in your paper. Fischer, J., Corcoran, K. (2007). Measures for clinical practice and research: A sourcebook (4th ed., Vol. 2). New York, NY: Oxford University Press. Whiston, S. C. (2009). Principles and applications of assessment in counseling (3rd ed.). Belmont, CA: Brooks/Cole. Test Critique: Name of the Test Your Name Liberty University Abstract Summarize your critique in accordance with guidelines on abstracts from the APA manual. Test Critique: Name of the Test There should be an introductory paragraph with a test description similar to that given in a vendor’s catalogue. In this paragraph also indicate that this critique will review both strengths and weakness of this test. General Information Basic Test Information In this section provide information in narrative format on title of the test, author (s), publisher and date of publication, cost, and availability or not  of an online version. Include information on the development of the test – full name of the test, when it was first developed, the population for which the test is appropriate, and its primary uses. Indicate whether the test is an objective or projective measure and whether it is more of an intelligence, achievement, or personality measure. Indicate whether or not this test has alternate forms, when these were created, and under what circumstances these are used. History of Test In this section discuss when and why the test was developed. Also discuss how the history of this test fits into the overall scheme as presented in the course text. Testing and Assessment Assumptions In this section discuss the assumptions of testing and assessment as they relate to this specific test. Test Description In this introductory section give a general description of the test in narrative format. This should include a description of the different sections and subsections of the test with indication of what each of these measure. This section should include some example items used to assess the construct of the test. This section should also describe how this test is used in the assessment setting. Test Content In this section describe the constructs, domains, or variables that the test measures. Discuss the unidimensionality or multidimensionality of the constructs. Also discuss the theoretical and/or empirical foundation of the test. Purpose of Test In this section describe the purpose and potential uses of the test. Also describe the population for whom the test is designed. Test Structure In this section indicate the length of the test and the number of items. Also describe any subscales that are in the test and the format used for the test items. Test Administration In this section describe the administration procedures for the test and the necessary administrator qualifications and/or training required for administration of this test. Also discuss any special testing conditions that must be considered and different versions of test administration such  as paper and pencil, online, computer administration, etc. Test Scoring In this section discuss the type of scoring or scaling used, the scores generated such as subscale, factor, or dimension scores, and the scoring procedures used such as hand scoring, mail-in scoring service, or computerized scoring via software or online. Technical Evaluation Standardization/Normative Sample This section includes narrative description of the size and demographics of the standardization sample, procedures followed in obtaining the sample, adequacy of the standardization sample, and adequacy of the norms provided. Reliability This section should discuss the types of reliability for which there is evidence and the adequacy of this evidence to support potential uses of the test. Validity This section should discuss the types of validity for which there is evidence and the adequacy of this evidence to support potential uses of the test. Practical Evaluation Quality of Test Materials In this section describe the quality of writing in the test, quality of graphic design and presentation of this in test materials, and other noted aspects of materials quality such as durability and attractiveness. Ease of Administration, Scoring and Interpretation This section should discuss the clarity and comprehensiveness of instructions, directions, or guidance provided. There should also be discussion of time and resources needed to administer, score, and interpret the test as well as any other practical aspects of administration, scoring, and interpretation. Summary Evaluation and Critique Strengths of the Test Use this test to describe the strengths of the test as compared to course guidance on what constitutes a good test. Weaknesses of the Test Use this test to critique the weaknesses of the test as compared to course  guidance on what constitutes a good test. Recommendations In this section indicate your recommendations for use of the test, for revisions, or updates, and for further study of the test. Although these are your recommendations, this should still be written in third person. References NOTE: Remember to include at least five references for this assignment with reference list and in-text citations matching and reference list in correct APA format.

Brief History of Microbiology

Brief History of Microbiology 1- How Can Microbes Be Classified? Fungi, Protozoa, Algae, Prokaryotes and other organisms of importance to microbiologists B- The Golden Age of Microbiology 1- Is Spontaneous Generation Of Microbial Life Possible? Redis Experiment, Needhams Experiment, Spallanzanis Experiment, Pasteurs Experiment. CHAPTER (1): A BRIEF HISTORY OF MICROBIOLOGY Microbiology is the study of organisms and agents too small to be seen clearly by the naked eye. It is the study of microorganisms, or germs or microbes. However, some of these microorganisms are large and visible by our naked eye such as mushrooms, brown algae, and lichens. Viruses, bacteria, algae, fungi, and protozoa belong to microorganisms. Life would not exist without microorganisms. Plants depend on microorganisms to help them obtain their nitrogen they need from air. Animals such as cows and sheep need microorganisms in order to digest the cellulose in their diets. Our ecosystem rely on microorganisms to enrich soil, degrade wastes and supports life. Without microbial recyclers, the world would be buried under dead organisms. We use beneficial microorganisms to make our food such as cheese, yoghurt, bread, to develop our vaccines, hormones, vitamins and antibiotics. The human body is home to billions of microorganisms, many of which help keep us healthy. Microorganisms are not only an essential part of our lives; they are quite literally a part of us. Microorganisms can be both beneficial and harmful (infectious disease agents) to humans, animals and plants. Some harmful microorganisms also do cause diseases, from the common cold to AIDS. The threats of bioterrorism and new or re-merging infectious diseases are real problem. We will explore all the roles (both harmful and beneficial) that microorganisms play in our lives in this fascinating course. Importance of bacteria Bacteria can be categorized into harmful and useful bacteria, while some bacteria are non harmful-non useful. Harmful bacteria Bacteria cause some major diseases to humans, animals and plants. Among these diseases: cholera, typhoid, tetanus, pneumonia, tuberculosis and meningitis. Some pathogenic bacteria produce poisonous chemicals called toxins which affect certain parts of the host body. In food industry, bacteria cause spoilage of food and food poising. Useful bacteria Bacteria produce antibiotics which for the treatment of diseases. Bacteria provide enzymes for biological washing powders. Bacteria are used as microbial insecticides protecting crops from insect pests. Bacteria are used to leach out metals from some low grade ores such as copper and gold. Bacteria contribute greatly to food industry (butter, cheese, and yogurt). Certain bacteria are used to convert lactose (milk sugar) into lactic acid. Certain bacteria are used to convert alcohol into vinegar. Â  Bacteria have an essential role in the natural cycles of matter. In the soil, bacteria affect fertility, structure and productivity of corps. One of the most important roles of bacteria is the breakdown of dead organisms and organic wastes into its basic inorganic parts. Carbon dioxide, water, nitrogen, and sulfur are some of the most important materials returned to the soil and atmosphere. Such cycling of materials could not occur in the absence of certain bacteria. 9. As a source of food (single cell protein (SCP). Bacteria are a good source of (SCP) with plenty of food and space. (SCP can be produced using bacteria growing in waste paper, pollutants or any food waste product). The Early Years Of Microorganisms The early years of microbiology brought the first observations of microbial life, and the initial efforts to organize them into logical classification. Early investigators suspected the existence of microorganisms and their role in disease development even before microorganisms were detected. The first person observed and described microorganisms was Antony van Leeunwenhoek (The Father of Bacteriology and Protozoology) (Dutch) in 1674. He was a tailor and a lens grinder. He used to manufacture lenses to examine the quality of the clothes. He invented simple microscope in 1674 and he observed, drew, and measured large numbers of minute living organisms including bacteria and protozoa in pond water. He also described the motion, morphology and diversity of bacteria and protozoa. How Can Microbes Be Classified? Shortly after Leeunwenhoek made his discoveries, the Swedish botanist Linnaeus developed a taxonomic system-that is a system for naming plants and animals and grouping similar organisms together. Linnaeus and other scientists of that period grouped all organisms into either animal kingdom or the plant kingdom. Today biologists use the five kingdoms classification system and the three kingdoms classification system. The microorganisms that Leeunwenhoek described can be grouped into five basic categories: fungi, protozoa, algae, prokaryotes and small animals. The only microbes not described by Leeunwenhoek are viruses which are too small to be seen without an electron microscope. Cells are of two types: 1- Prokaryotic cells (pro = before, karyon = nut or kernel). Example: Bacteria (i) Organisms very simple in shape. (ii) The cells lack true membrane delimited nucleus. 2- Eukaryotic cells (Eu = true, karyon = nut or kernel). Examples: Algae, fungi, protozoa, higher plants and animals. (i) Morphologically more complex than prokaryotes and larger in size. (ii) Organisms with true nucleus. They have a membrane enclose nucleus. . Biologists have divided living organisms into five kingdoms: Kingdom Monera or Prokaryote: includes prokaryotic organisms (Bacteria and archea) and Cyanobacteria (the blue-green bacteria, formerly called blue-green algae). Kingdom Protista: Include either unicellular or colonial eukaryotic organisms that lack true tissues (Protozoa, small algae, and lower fungi). Kingdom Fungi: Includes eukaryotic organisms with absorptive nutrition and often multinucleate. Fungi includes moulds (filamentous fungi) and yeasts (unicellular fungi). Kingdom Animalia: Multicellular animals with ingestive nutrition (Vertebrates and invertebrates). Kingdom Plantae: Multicellular plants with walled eukaryotic cells and photosynthetic ability. Viruses do not fit into the classification of living organisms (five kingdoms classification system) because they are dependent on other cells for their reproduction (obligate parasites). Nevertheless viruses are also studied by microbiologists. The recent classification divided organisms into 3 kingdoms based on the analysis of the 16S RNA. Bacteria (True bacteria or Eubacteria). Archaea (Archaeobacteria). Eukarya (All eukaryotic organisms). Fungi (Mycology) Fungi are organisms whose cells are eukaryotic with a true nucleus surrounded by a nuclear membrane. Fungi differ from animals by having cell walls. Fungi are different from plants because they are heterotrophic (obtain their food from other organisms which is different from plants (obtain their food by themselves through photosynthesis i.e. autotrophic). Microscopic fungi include molds (filamentous fungi) and yeasts (unicellular fungi). Molds are multicellular organisms that are grow as long filaments called hyphae that intertwine to make up the body of the mold. Molds reproduce by sexual and asexual spores which produce new individuals. Yeasts are unicellular and they reproduce by budding. Many types of fungi are beneficial and some are also very harmful to humans causing many diseases. Mushroom is a typical example of macroscopic fungi. Some mushrooms are also poisonous and can cause death. Protozoa (Protozoology or Parasitology) Protozoa are single celled eukaryotic microorganisms with true nucleus that are similar to animals in their nutritional needs and cellular structure. The suffix protozoa in Greek mean (the first animals). Most protozoa are capable of locomotion through pseudopodia, cilia or flagella. Protozoa typically live freely in water, but some live inside animal hosts, where they can cause diseases. Most protozoa reproduce asexually, however some can reproduce sexually. Algae (Phycology) Algae are unicellular or multicellular photosynthetic autotrophic organisms. Algae are categorized on the basis of their pigmentation, storage products and their cell walls. Large algae commonly called seaweeds and kelps are common in the oceans. Unicellular algae are common in freshwater ponds, streams and lakes and in the oceans as well. They are the major food source of small aquatic and marine animals and provide most of the worlds oxygen as a by-product of photosynthesis. Prokaryotes (Bacteriology) Prokaryotic microorganisms are unicellular microbes that lack nuclei. There are two kinds of prokaryotes: true bacteria (Eu-bacteria) and archaea (Archaeobacteria). Bacterial cell walls are composed of a polysaccharide called peptidoglycan, although some bacteria lack cell walls. Bacteria without cell walls are called mycoplasma. The cell walls of archaea lack peptidoglycan and instead are composed of other polymers. Most bacteria and archaea are much smaller than the eukaryotic microorganisms. True bacteria are found in all environments, however, archaea are only found in extreme environments (Difficult or harsh environments) (e.g. High or low temperature, high or low pH, high salinity, high pressure). Other Organisms Of Importance To Microbiologists Microbiologists also study parasitic worms which range in size from microscopic forms to adult tapeworms over 7 meters in length. The only type of microbes that remained hidden from Leeunwenhoek and other early microbiologists are viruses, viroids and prions which are much smaller than the smallest prokaryotic microorganisms and are not visible by light microscopy. Viruses could not seen until the electron microscope was invented in 1932. All complete viruses are acellular (not composed of cells) obligatory parasites composed of small amounts of genetic material (genome) (RNA or DNA never both) surrounded by a protein coat. The incomplete virus (Prions) consists only of protein coat and there is no nucleic acid and only attacks human and animals. While the incomplete virus (Virioid) consists only of nucleic acid and there is no protein coat and only attacks plants. Leeunwenhoek fist reported the existence of microorganisms in 1674, but microbiology did not develop significantly as a field of study for almost two centuries. There were a number of reasons for this delay. First, Leeunwenhoek was a suspicious and secretive man. Though he built over than 400 microscopes, he never trained an apprentice, and he never sold or gave away a microscope. When Leeunwenhoek died, the secret of creating superior microscope was lost. It took almost 100 years for scientists to make microscopes of equivalent quality. Another reason that microbiology was slow to develop as a science is that scientists in the 1700s considered microbes to be curiosities of nature and in-significant to human affairs. But in the late 1800s, scientists began to adopt a new philosophy, one that demand experimental proof rather than mere acceptance of traditional knowledge. This fresh philosophical foundation, accompanied by improved microscopes, new laboratory techniques, and a drive to answer a series of important questions, propelled microbiology to the forefront as a scientific discipline. The Golden Age of Microbiology For about 50 years during what is now called The Golden Age of Microbiology, scientists were driven by the search for answers o the following 4 questions: Is spontaneous generation of microbial life possible? What causes fermentation? What causes diseases? How can we prevent infection and disease? Competition among scientists, who were striving to be the first to answer these questions, drove exploration and discovery in microbiology during the late 1800s and early 1900s. These scientists discoveries and the fields of study they initiated continue to shape the course of microbiological research today. 1 Is Spontaneous Generation Of Microbial Life Possible? In the ancient times, many peoples believed that living organisms could develop from non-living matter, and they named this phenomenon as spontaneous generation (abiogenesis). Aristotle believed that simple invertebrates could arise by spontaneous generation. He also believed that frogs and shrimps could arise from mud, insects from the morning dew and maggots from decaying meat. The validity of this theory came under challenge in the 17th century. Redis Experiment (1626-1697). The spontaneous generation conflict was finally challenged by the Redi (1688), who carried out a series of experiments using decayed meat and he studies the ability of meat to produce maggots spontaneously. He concluded that maggots do not arise by spontaneous generation. In unsealed flask: The maggots covered the meat within few days. In the sealed flasks: The flies were kept away and no maggots appeared on the meat. In the gauze-covered flask: The flies were kept away and no maggots appeared on the meat, although a few maggots appeared on the top of the gauze. Needhams Experiment (1713-1781). He boiled beef broth in a sealed flask. Some days later he demonstrated that many of these flasks became cloudy and contained microorganisms. He thought that the organic matter in the meat contained a vital force that could give the properties of life from non-living matter. Since he heated the flasks he thought that the microorganisms is coming from the non living beef broth. Spallanzanis Experiment (1729-1799). Spallanzanis in 1799 reported results that contradicted Needhams findings. Spallanzani boiled some infusions for one hour and sealed the vials by melting their slender necks closed. His infusion remained clear, unless he broke the seal and exposed the infusion to air, after which they became cloudy with microorganisms. He concluded three things: Needham had either failed to heat his vials sufficiently. Microorganisms exist in the air and can contaminate the experiments. Spontaneous generation of microorganisms does not occur. All living things arise from other living things. Criticisms of Spallanzanis work were: The sealed vials did not allow enough air for organisms to survive. The prolonged heating for long time (one hour) destroyed the Life force. The debate continued until the French chemist Louis Pasteur conducted experiments that finally solved the theory of spontaneous generation to rest. Pasteurs Experiment (1822-1895). In 1861, Pasteur (The Father of Microbiology) solved the spontaneous generation conflict. The Swan Neck Experiment Pasteur placed nutrient solutions in flasks heated their necks in a flame and drew them out in a variety of curved shapes, and he kept the ends of the neck open to the air. He then boiled the nutrient solutions for a few minutes and allowed them to cool. No microbial growth was observed; even the flask contents were exposed to the external air currents. Pasteur pointed out that no growth was observed because dust and germs had been collected on the walls of the curved pre-heated necks. If the necks were broken, microbial growth appeared. The results obtained by Pasteur were against the spontaneous generation theory. 2- What Causes Fermentation? Pasteur developed the pasteurization a process of heating the grape juice just enough to kill most contaminating bacteria without changing the juice backs qualities so it could then be inoculated with yeast to ensure that alcohol fermentation occurred. Pasteur thus began the field of industrial microbiology or biotechnology in which microbes are used to manufacture beneficial products. Today pasteurization is used routinely on milk to eliminate pathogenic bacteria that cause tuberculosis and is also used to eliminate pathogenic bacteria and fungi in juices and other beverages. Because of Pasteur many significant accomplishments in working with microbes, Pasture is considered the Father of Microbiology. 3- What Causes Diseases? Robert Koch (German Doctor) (the golden age of microbiology 1880-1920) was the first person to demonstrate the role of bacteria in causing anthrax disease in 1876. Kochs proof that Bacillus anthracis caused anthrax. Koch discovered that bacteria are responsible for causing a disease. This was called the germ theory of disease. The science of etiology (the study of causation of diseases) was dominated by Robert Koch. Koch established criteria for proving the causal relationship between a microorganism and a specific disease. These criteria are known as Koch postulates, and it can be summarized as follows: (i)- The organism should be constantly present in animals or plants suffering from the disease and should not be present in healthy individuals. (ii)- The organism must be cultivated in pure culture away from the animal or plant body. (iii)- Such a culture when inoculated into susceptible animals or plants should initiate the characteristic disease symptoms. (iv)- The organism should be re-isolated from these experimental animals or plants and cultured again in the laboratory, after which it should still be the same as the original organism. Koch also developed media suitable for the isolation of pure bacterial cultures from human body. He developed nutrient broth and nutrient agar media. In 1882 Koch has used these methods to isolate the bacteria that cause tuberculosis. During Kochs studies on bacterial pathogens, it became necessary to isolate suspected bacterial pathogens. At first, he cultured bacteria on sterile surfaces of cut, boiled potatoes. This was unsatisfactory because bacteria would not always grow well on potatoes because of the acidity of the potato tissues. He then tried to solidify regular liquid medium by adding gelatin. Separate bacterial colonies developed after the surface had been streaked with a bacterial sample. When the gelatin medium hardened, individual bacteria produced separate colonies. Despite its advantages, gelatin was not an ideal solidifying agent because it was digested by many bacteria and melted when the temperature rose above 28ÂÂÂ °C. Fannie Hesse suggested a better alternative. She suggested the use of agar as a solidifying agent. Agar is derived from red algae. Agar was not attacked by most bacteria and did not melt until reaching a temperature of 100ÂÂÂ °C unlike gelatin. Richard Petri developed the Petri dish (Plate) in 1887, a container for making solid culture media. This development made possible the isolation of pure cultures that contained only a single microorganism. Koch and his colleagues are also responsible for many other advances in laboratory microbiology, including the following: Simple staining techniques for bacterial cells and flagella. The first photomicrograph of bacteria. The first photograph of bacteria in diseased tissues. Techniques for estimating the number of bacteria in a solution based on the number of colonies that form after inoculation onto a solid surface. The use of steam to sterilize growth media. The use of Petri dishes to hold solid growth media. Aseptic laboratory techniques such as transferring bacteria between media using platinum wire that has been sterilized in a flame. Koch hypothesized that each bacterial colony consisted if the progeny of a single cell. Koch use laboratory animals to inject bacteria and study disease development. For these achievements, Koch is considered as the Father of the Microbiological laboratory. Grams stain Although Koch reported a simple staining technique in 1877, the Danish scientist Gram developed a more important staining method in 1884. His procedure which involves the application of series of dyes made some microbes blue and others red. The blue cells are called the Gram positive and the red cells are called the Gram negative. We now use Gram Stain to separate bacteria into these two large groups. The gram stain is still the most widely used staining technique. It is one of the first steps carried out in any laboratory where bacteria are being identified. 4 How Can We Prevent Infection And Disease? 1 Semmelweis and Hand washing Semmelweis was a physician began requiring medical students to wash hands with chlorinated lime water. 2 Listers Antiseptic Technique Joseph Lister (1867), an English surgeon found indirect evidence that microorganism were agents of human disease. He worked on the prevention of wound infection. He developed a system of antiseptic surgery designed to prevent microorganism from entering wounds. Instruments were heat sterilized and phenol was used on surgical dressings and sprayed over the surgical area. He provided a strong evidence for the role of microorganisms in disease development because phenol which killed bacteria also prevented wound infections. 3 Nightingale and Nursing Nightingale was an English nurse and she is the founder of modern nursing and she introduced cleanliness and antiseptic techniques into nursing practices. 4 Snow and Epidemiology John Snow an English physician plays a key role ion setting standards for good public hygiene to prevent the spread of infectious diseases. His study was the foundation for two branches of microbiology (infection control) and epidemiology (study of the occurrence, distribution and spread of disease in humans). 5 Jenners Vaccine On 1796, Edward Jenner used cowpox-infected material to successfully vaccinate people against human small pox. He names the process vaccination after Vaccinia, the virus that causes cowpox. Jenner invented vaccination or immunization. In honor of Jenners work with cowpox, Pasteur used the term vaccine to refer to all weakened protective strains of pathogens. 6 Ehrlichs magic bullets and Chemotherapy Ehrlich found that chemicals could be used to kill microorganisms. He discovered chemicals active against trypanosomes the protozoan that causes sleeping sickness and against Treponema that cause syphilis. His discoveries began the branch of chemotherapy. The Modern Age of Microbiology 1 How Do Genes work? Over the past 40 yeasts, advances in microbial genetics developed into several new disciplines that are among the faster growing areas of scientific research today; including: Molecular biology A Molecular Biology Molecular biology combines aspects of biochemistry, cell biology and genetics to explain cell function at the molecular level. Molecular biologists are concerned with genome sequencing. A full understating of the genomes of organisms will result in practical ways to limit disease, repair genetic defects and enhance agricultural yield. B Recombinant DNA technology Molecular Biology is applied in recombinant DNA technology, commonly called genetic engineering which was first developed using microbial models. This includes the production of human insulin in genetically engineered bacteria. C Gene therapy An exciting new area of study is the use of recombinant DNA technology for gene therapy. This is a process that involves inserting a missing gene or repairing a defective gene in human cells. This procedure uses harmless viruses to insert a desired gene into host cells where it is incorporated into a chromosome and begins to function normally. 2 What Roles Do Microorganisms Play in the Environment? The study of microorganisms in their natural environment is called environmental Microbiology or microbial ecology. 3 How We Defend Against Disease? Advancements in chemotherapy were made in the 1900s with the discovery of numerous substances such as penicillin and sulfa drugs that inhibit bacteria. 4 The Scope And Relevance of Microbiology Microbiology has both basic aspects and applied aspects. A scientist working in the field of microbiology is called a microbiologist. Many microbiologists are interested in the biology of microorganisms. They may focus on a specific group of microorganisms and are called: Virologist (Virology is the study of viruses), Bacteriologist (Bacteriology is the study of bacteria), Phycologist (Phycology is the study of algae), Mycologist (Mycology is the study of fungi), and Protozoologist (Protozoology is the study of protozoa). Other microbiologist work in other fields such as microbial physiology, microbial cytology, microbial ecology, and microbial taxonomy. Other microbiologists have more practical applied fields such as medical microbiology, food and dairy microbiology, and public health microbiology. Medical Microbiology: Deals with human and animal diseases. Agricultural Microbiology: Deals with the application of microorganisms in agriculture. Public health Microbiology: Deals with the control of the spread of diseases. Food and dairy Microbiology: Deals with the application of microorganisms by man to make foods such as cheese, bread, and other important products. Industrial Microbiology: Deals with the industrial application of microorganisms such as the production of vaccines, antibiotics, vitamins and enzymes. Microbial Ecology or Environmental microbiology: Deals with the relationship between microorganisms and their environments. Microbial physiology and Biochemistry: Deals with the study with physiology of microorganisms and the effects of physical and chemical agents on the survival of microorganisms. 6 What Will The Future Hold? What will microbiologists discover next? Among the questions for the next 50 years are the following: What is the physiology of life forms that can not be grown in laboratory and only known to us now by their nucleic acid sequences? Does life exist beyond planet Earth, and if so, what are its features? How can we reduce the threat of infectious diseases, especially those that can be used by bioterrorists?

Dark Images and Imagery in Shakespeares Macbeth Essay -- GCSE Coursew

Dark Imagery in Macbeth Shakespeare uses a lot of imagery of night and darkness in Macbeth. This imagery is used to portray an image of a desolate, deranged place, full of tumult and disorder. Darkness and night imagery is also used to create an atmosphere of malevolence and misleading obscurity. Images of night and darkness are often used at times in the play when a death has occurred, or some other tragic event. Shakespeare also uses imagery of night and darkness in scenes with the witches, to make them seem evil and unruly. When someone is doing or thinking of something evil, there is often imagery of night and darkness, which helps to causes it to appear more evil and deranged. The images of night and darkness make the play more entertaining and captivating, which maintains the audience’s attention. Darkness is often used at times in the play when a tragic event has occurred. The morning after Macbeth killed Duncan remained in darkness, because the sun did not rise. "Is ‘t the night’s predominance or the day’s shame that darkness does the face of the earth entomb when living light should kiss it?" (2:4, 10-12) Ross said these words referring to the unusual darkness of the day. He wondered if the night had become stronger than the day, and overcome it, so that the sun could no longer shine. He mused that it seemed as though the earth was shrouded with the darkness, when the light of the sun that brings life should have ensconced it. In this quote, darkness symbolizes death and light symbolizes life. It suggests that the whole country is as good as dead since their king has been killed, because the natural order has been disturbed. The disturbance to the natural order caused all of nature is disturbed, d... ...ne to know that it was her husband, with the plan that she had devised, who had killed Duncan, including God. She thought that she could hide in the darkness from the judgment that she and Macbeth deserved, and that it would conceal her wrongdoings from the eyes of God. The images of darkness in Lady Macbeth’s soliloquy help to create a frightful image of her malevolent plan. Imagery of night and darkness is used quite frequently in the play to portray an image of a desolate, deranged place, brimming with tumult, disorder and transgression. Night and darkness are often used to symbolize death, tragedy and corrupt deeds, and to paint a deranged, haphazard picture of characters, their wrongdoings or their malevolent thoughts. Shakespeare has used this imagery to enhance the play by creating the exact atmosphere of pandemonium and devastation that he wanted. Dark Images and Imagery in Shakespeare's Macbeth Essay -- GCSE Coursew Dark Imagery in Macbeth Shakespeare uses a lot of imagery of night and darkness in Macbeth. This imagery is used to portray an image of a desolate, deranged place, full of tumult and disorder. Darkness and night imagery is also used to create an atmosphere of malevolence and misleading obscurity. Images of night and darkness are often used at times in the play when a death has occurred, or some other tragic event. Shakespeare also uses imagery of night and darkness in scenes with the witches, to make them seem evil and unruly. When someone is doing or thinking of something evil, there is often imagery of night and darkness, which helps to causes it to appear more evil and deranged. The images of night and darkness make the play more entertaining and captivating, which maintains the audience’s attention. Darkness is often used at times in the play when a tragic event has occurred. The morning after Macbeth killed Duncan remained in darkness, because the sun did not rise. "Is ‘t the night’s predominance or the day’s shame that darkness does the face of the earth entomb when living light should kiss it?" (2:4, 10-12) Ross said these words referring to the unusual darkness of the day. He wondered if the night had become stronger than the day, and overcome it, so that the sun could no longer shine. He mused that it seemed as though the earth was shrouded with the darkness, when the light of the sun that brings life should have ensconced it. In this quote, darkness symbolizes death and light symbolizes life. It suggests that the whole country is as good as dead since their king has been killed, because the natural order has been disturbed. The disturbance to the natural order caused all of nature is disturbed, d... ...ne to know that it was her husband, with the plan that she had devised, who had killed Duncan, including God. She thought that she could hide in the darkness from the judgment that she and Macbeth deserved, and that it would conceal her wrongdoings from the eyes of God. The images of darkness in Lady Macbeth’s soliloquy help to create a frightful image of her malevolent plan. Imagery of night and darkness is used quite frequently in the play to portray an image of a desolate, deranged place, brimming with tumult, disorder and transgression. Night and darkness are often used to symbolize death, tragedy and corrupt deeds, and to paint a deranged, haphazard picture of characters, their wrongdoings or their malevolent thoughts. Shakespeare has used this imagery to enhance the play by creating the exact atmosphere of pandemonium and devastation that he wanted.

How do Gold Cadillac and Country Lovers differ in their presentation Es

How do Gold Cadillac and Country Lovers differ in their presentation of Prejudice? Both Mildred Taylor (Gold Cadillac) and Nadine Gordimer (Country Lovers) grew up in cultures where racism was a part of their everyday life. This theme of racism is reflected strongly in their stories. Mildred Taylor’s experience of racism in the Southern States of America is reflected in the themes and setting of her writing. She was born in 1943, Jackson, Mississippi, the strongest racial prejudice sate found in America. In many of her college preparatory classes, Mildred Taylor was the only black student. She often found herself painfully embarrassed by the lacklustre portrait of black people as presented in history class. Similarly, Nadine Gordimer’s life in South Africa allowed her to witness first hand the human effects of segregation and state-sanctioned racism, during the Apartheid. From her early childhood, Nadine Gordimer witnessed how the white minority increasingly weakened the rights of the black majority. She states in ‘The lying days’, which is based closely on her own life, that she had a â€Å"growing disaffection toward the narrow-mindlessness of a small town life†. In the Gold Cadillac, the author focuses on the themes of racial prejudice through family life. By using dialogue, the reader senses the closeness of the family; we know they are secure and loved, â€Å"Wilma and I hugged our father with our joy. My uncles came from the house and my aunts, carrying their babies, came out to.† Mildred Taylor and her father had a special relationship, â€Å"From my father I learned to respect the past, to respect my own heritage and myself†, this is a quote from Mildred Taylor. I therefore think, Mildred Taylor decided... ...er’s to feel and think how she feels and thinks. We see how family is important to Mildred Taylor, because, the father gave up the Gold Cadillac to protect his family. The Gold Cadillac is represented as America, it may seem to be a country of freedom, but it really is a country of racism and prejudice. The author of Gold Cadillac allows the readers to engage with the author. Because the narrator is a young girl, the story becomes more truthful, this helps the reader to create a more vivid image of the Gold Cadillac. Finally, both stories have a strong theme of racial prejudice. They explore deal with and present these tensions in a strikingly different way, both stories allows the reader’s to engage with the author. We learn how both Mildred Taylor and Nadine Gordimer’s historical background help contribute to the stories, bringing the text to life.

Innovation of Ipad

IS THE IPAD A DISRUPTIVE TECHNOLOGY? Technology has been moved towards advancement day after day bringing new and improved devices and system. People are always on the verge of inventing something new and exciting. About a decade ago, mobile phone was rarely used by people but now everyone has a smartphone with all the possible gadgets in it like camera, video player, internet and more. Talking about disruptive technology which almost replaced any other company in new innovation was Apple. Apple launched iPhone which was one of the major successes in disruptive technology because it provided every bit of comfort to its user while using it.When apple launched ipad in 2010 there was a huge marketing and hype about its new innovated technology in the market. It was 10 inch tablet which runs on IOS (iphone operating system) as any other apple product. The ipad only runs apps from the Apple App Store. There are thousands of these applications available in the iTunes from movies, songs, ga mes and more. The ipad is not a necessity like the smartphone which do have the same gadget however it improves the quality of life of its users.Ipad has been used by the first author in two units offered by the Department of Statistics at Macquarie University (Sydney, Australia): a second-year Introduction to Probability unit (PROB) and a masters-level unit Mathematical Background for Biostatistics (BCA), delivered through the Biostatistics Consortium of Australia (Simpson, 2009). The use of technology, particularly the use of ipad, has supported a different mode of teaching in these two units that takes account of the general needs of the students and it enables students to be responsive to their individual requests.The ipad has been used as a way to involve, and motivate students through high-level presentation and communication tools. It has changed the approach in learning, experience simpler and deeper. Students will now experience the most amazing textbooks they’ve eve r read through the means of ipad because it provides with the images and dictionary one tap away to find the meaning of any word. This facilitates the user to become more relax while reading through ipad. Talking about the market that ipad is looking to compete is kindle. A kindle is a device just like ipad but smaller than ipad.Kindle is specially design only for reading purposes. It is dark ink display which enables user to study freely in the sunlight without any hesitation unlike ipad. Ipad is more likely a multi-purpose device which is used for almost everything that we need. It is easy to study at night rather at day because of its multi-colour display. But after apple launched the new ipad it has been solidified its presence on the e-reader device market, a market that has been previously been the dominated by Amazon, with its Kindle, and Barnes and Noble.Those devices are especially dedicated to e-book readers, while the new ipad series is an e-book reader in along with its various features, such as web browsing, multimedia, and support. But that flexibility doesn't make ipad a better product than kindle. Sometimes device that can do only one thing can be way more interesting than a multi-purpose device. The smallest, lightest, least expensive, easiest for reading purposes are the black-and-white e-book readers. If user wants only a reading tablet device it is to say the kindle is the favourite excluding the joy of watching videos and images.Each company offers varieties of models which gets the best lighting conditions. The one you want is the Kindle Paper White, whose brilliance is more pleasant than the equivalent any other device out on the market With plain, no-touch, no-light Kindles, with the ads on the screen saver, are quite cheaper but the light and the touch-screen are really worth having. One of the important parts in the learning experience is when a student does not understand a topic or a step in an exercise. The easiest way to help him or her is to go through the question using written words.With the introduction of the ipad into the teaching method, written answers can be incomplete to some cases when they are applicable and an answer to a student’s question can be produced in the form of a video lecture particular to the topic or exercise. The learning module of distance students has now been completely changed. If they cannot solve a problem or face any problem with the subject material by themselves, there is a new possible way by dedicating video by the tutorial/lecturer that shows every step of the problem and solution.This format is particularly important and has been successful. Written solutions are the same as the textbook and are often unable to provide the student with a new approach on solving the problem. It is common that a lecturer’s first response to a question is not enough and students ask for more visions. A video is different because it allows the student go through every step of the explanation in a more verbal way and probes asking for further explanation after such a mini video lecture are unusual.

Anarchy and Knowledge Essay

Paul Fereraband argues in his (1975) essay on science that myth, selective storytelling, and rationalized scientific technique overlap. This requires one to consider the relation between myth (or narrative) and the scientific method, specifically in indicting the latter of dabbling in the former. This method is embedded in conscience because there is a â€Å"story† behind it, one of progress, of the continuing betterment of mankind using terms that science cannot define. â€Å"Progress† and â€Å"betterment† are not scientific terms, but moral ones that lie outside the scientific mode of discourse. Science has appropriated them nevertheless. Science is based on myth, as are all modes of understanding. But the similarities of science and myth are worth discussing. There are taboo subjects in both. For a scientist to consider creationism as a serious challenge to evolutionism is to end his career. The idea is met with horror no differently than the African â€Å"common sense† style Feyeraband vaguely speaks of in his essay. They both believe they are deriving their truths from the sacred, in science’s case, the immutable laws of nature that are said to proceed from a void without cause. But even more startling, Feyerabend is concerned with the modes by which science has won its vaunted victory over religion. In Europe, science overpowered, rather than convinced, its religious rivals. Technology more than anything else â€Å"proved† science as â€Å"better† than religion. In world politics, western forms of politics and economy were imposed on the southern world, or developing world, snuffing out older methods of collecting knowledge. Is there anything of value that was crushed? Or is the story of western colonialism–that of bringing enlightenment to the natives–completely true? Feyerabend writes â€Å"there is separation between church and state, but no separation between state and science† It is merely thought to be true in itself. There is no choice involved, but this lack of choice does not derive from truth per se, but from the fact that science has the money and state power to impose itself where it will. He continues: State and science, however, work closely to-ether. Immense sums are spent on the improvement of scientific ideas. Bastard subjects such as the philosophy of science which have not a single discovery to their credit profit from the boom of the sciences. Even human relations are dealt with in a scientific manner, as is shown by education programmes, proposals for prison reform, army training, and so on. Almost all scientific subjects are compulsory subjects in our schools. While the parents of a six-year-old child can decide to have him instructed in the rudiments of Protestantism, or in the rudiments of the Jewish faith, or to omit religious instruction altogether, they do not have a similar freedom in the case of the sciences. Physics, astronomy, history must be learned. They cannot be replaced by magic, astrology, or by a study of legends. Science was never accepted by majority vote. It was imposed. It was imposed because there is a difference between science, or the collection of knowledge, and the scientific establishment, or even further, the specific method(s) of science. â€Å"Facts† and schools of thought are accepted because scientific specialists, making up the scientific establishment, agree with them. In a telling passage, our author writes: We see: facts alone are not strong enough for making us accept, or reject, scientific theories, the range they leave to thought is too wide; logic and methodology eliminate too much, they are too narrow. In between these two extremes lies the ever-changing domain of human ideas and wishes But this, while likely the case, is not part of the narrative of scientific discourse as revealed to the public. One is taught that theory derives from facts, and that facts dictate theory, hence, theory is true, it corresponds with the â€Å"facts. † But this is far from the method by which theories are sought, â€Å"proved† and, just as important, imposed on the public who is mostly willing to allow themselves to be informed from above. It is the fact that science says x that makes x true for the vast bulk of the population. Scientific theory is not based on correspondence, but on coherence. In other words, there is an agenda to which science must conform. Modern democratic politics takes everything apart; modern radical ideologies attack ever element of society; critics and writers demand strict accounting for all moral and political ideologies and movements in society, but science alone escapes their glare. It is considered merely â€Å"true,† it is untouchable. In some bizarre method of social alchemy, it partakes of the sacred, it has taken over from religion completely. Furthermore, the story that science tells the world that it and it alone are responsible for the great discoveries of the enlightenment, without in the lest giving credit to the religious and traditional forms of knowledge that have leaked into science, or the nature of alternative forms of discourse in developing theories and discoveries. Science is imperial at its root. What is more, Feyeraband, as well as many others such as Eric Voegelin and Stephen MacKnight, have delved into the connection between modern scientific theories and the Lodges of Freemasonry, secret societies such as the Lunar Society of England, and the facts of progress deriving from the ancient gnostics and neo-Platonists. These have been written out of the mythological scheme of science with the aim of garnering all the credit–and hence prestige and grant money–to themselves. The narrative of science’s victory over other forms of knowledge and method is selective. It retains what it wants, ignores the others. MacKnight has written substantially about the relation between modern science and the alchemists of Renaissance Italy such as Bruno and Ficino. These in turn, derive their ideas from Plotinus and the neo-Platonists after the time of Christ, all of which are immeasurably part of the development and eventual victory of western science over its rivals. But there is no disconnect between science and religion here, there is a rather harmonious cooperation, a cooperation not spoken of in any but the most specialized and obscure journals. The doctrine of the Enlightenment in 18th century England and France is largely responsible for this problem. These writers, Helevitus and Condorcet in France, Bacon in England, envisioned a society run exclusively by reason, the world under the guise of cause and effect, i. e. â€Å"Science. † Hence, they told a story of the gradual Enlightenment of man from the â€Å"stone age† to the Greeks, to the medievals to themselves. Each step of the development saw â€Å"myth† gradually stripped away, leaving the kernel of reason. This idea is central to the positivism of Comte and the historicism of Hegel. The problem lies in history: there is no evidence that ancient societies were â€Å"backward† in relation to the modern. The building of the pyramids, the Roman road, the Gothic, and ancient Irish and Chinese medicine all belie the fact that the â€Å"old days† were backward and myth-ridden. There is much evidence to the contrary. What has happened is that the western idea of science, through military and political indoctrination, has convinced the world that myth is evil and for the ignorant, while science–and the development of the western idea in the Enlightenment–will fulfill the greatest desires of mankind. Feyeraband writes: There was the domestication of animals, the invention of rotating agriculture, new types of plants were bred and kept pure by careful avoidance of cross fertilisation, we have chemical inventions, we have a most amazing art that can compare with the best achievements of the present. True, there were no collective excursions to the moon, but single individuals, disregarding great dangers to their soul and their sanity, rose from sphere to sphere to sphere until they finally faced God himself in all His splendour while others changed into animals and back into humans again. At all times man approached his surroundings w’ h wide open senses and a fertile intelligence, at all times he made incredible discoveries, at all times we can learn from his ideas. The Enlightenment myth can no longer hold water. History cannot be conveniently and ideologically divided into periods of ancient-medieval-modern any longer, for the ancient had as many â€Å"modern† ideas as the present, and the modern is as dogmatic as the medieval. To silence former ages in the development of science is to hurt it, and to hurt us. Works Cited Primary Source Text: http://www. marxists. org/reference/subject/philosophy/works/ge/feyerabe. htm

The Haunted Palace

â€Å"The Haunted Palace† Everyone has seen a once beautiful estate fallen into disrepair: expensive satin curtains, ripped and stained; high support columns, broken and crumbling; moss covering the once brightly painted exterior. People look at it, sigh with disappointment at what was and no longer is, and then move on. The cause of ruin is rarely known, but the effects are clear. This is the scene portrayed in Edgar Allen Poe’s â€Å"The Haunted Palace. † Poe paints a picture of an elegant manor with spectacular features that comes under the influence of evil and thus falls to pieces.Upon closer inspection, though, the reader begins to see that the meaning of the poem delves much deeper than the destruction of a house: it is the destruction of the human mind that truly concerns Poe. The double meaning is central to the poem and once the pattern of symbolism is established, the other details fall nicely into place. Poe uses diction to establish the brilliance th at pervades the house and symbolism within the poem equating the house to a human mind to demonstrate its susceptibility to corruption.Poe’s diction emphasizes the initial majesty of the house. At first, the house is â€Å"radiant† (4), â€Å"glorious† (9), â€Å"happy† (17), â€Å"fair† (26), â€Å"sparkling† (28), and â€Å"beaut[iful]† (31). Poe goes as far as saying that â€Å"good angels tenanted† the house (2) and the home is softer and kinder than angels’ clothing (7). Then, in the fifth stanza, the scene changes drastically: the palace is no longer majestic and stately, it is inhabited by evil and is in disarray. It is now permeated by â€Å"sorrow† (33) and is â€Å"desolate† (35).The sudden shift from uplifting words to mournful ones alerts the reader to the dire change that has taken place in the house. After a second reading, the audience begins to notice a pattern of symbolism. Poe equates the â€Å"Thought’s dominion† (5), â€Å"banners,† (9), â€Å"windows† (18), â€Å"door† (26), and â€Å"Echoes† (29) to a human’s head, hair, eyes, mouth, and voice. The hair is flowing and beautiful, the eyes are understanding and see everything transparently, the mouth has ruby gums and pearly teeth, and the voice carries in it the wit and wisdom of the mind it speaks for.It is clear that this mind has brilliant ideas (â€Å"spirits†) (19) constantly formulating and expanding within it. The reader is, presumably, familiar with the sight of a mansion that is clearly luxurious. The reader may not, however, be able to picture a clearly brilliant mind. Poe’s use of symbolism enables the reader to visualize the brilliance and wealth of the â€Å"monarch’s† mind prior to its destruction. Symbolism is still essential to the poem in the final stanzas, even though the scene has changed.The once magnificent mansion ha s been invaded by evil. The windows are now â€Å"red-litten† (42), meaning the eyes are red and evil. The spirits still move through the house (the ideas still move in the mind), but now in a distorted way. Instead of Echoes (a voice) full of wisdom, a â€Å"hideous throng† (47) rushes out of the door (the mouth), that will â€Å"laugh – but smile no more† (48). The eerie mad laughter escaping the mouth of the â€Å"king† is the most horrifying aspect of change.Where the â€Å"king’s† mind was once strong and productive, constantly growing, it is now perverted and ruined. The reader can see the house: paint chipped, windows broken, a manifestation of evil. This comparison allows the reader to picture the broken mind of the once great â€Å"king. † The mansion looked impenetrable, invulnerable. But it was nevertheless the victim of evil. The mind was corrupted in the same manner and Poe’s symbolism allows for a more tang ible representation of the process.Poe’s use of symbolism and diction provide a concrete description of the mind’s destruction when compared to the destruction of a great estate. The drastic change in diction from words of elegance and reverence to words of sorrow and despair demonstrate the magnitude of the change occurring in the house and mind. The symbolism allows the reader to more accurately envision the process and effects of the mind’s devastation as it can envision a house falling to pieces. Poe’s techniques allow the reader to solidify an abstraction in order to comprehend it.

The Ipremier Company

The iPremier Company: Denial of Service Attack 1. Company overview The iPremier is Web-based Commerce Company and established in 1996 by two founder students from Swarthmore College. The company is one of the top two retail businesses in online transaction which selling from vintage goods and to the luxury item. Its well knows that during fiscal year 2006, iPremier has grabbed profit $2. 1 millions with sales of $32 million from their high-end customer.The company has also recorded with growth by 20% annually for the last three years consecutive sales whereas back in late 1998, the company’s history of stock price had nearly tripled, especially when the euphoria of the 1999, which the market is rose to tripling, prices. Its mean the company has strong cash position. The most interesting strategic is flexibility return policies which to allow customer to thoroughly examine the products before deciding whether to keep them.2. Management and cultureThe management at the company is build-up from the mix of talented youngster who been loyal from l ong time period and experiences managers who had been gradually recruited as the company grew. The recruiter team has focused on well-educated technical background with knowhow in business environment especially business professionals with reputations for high performance. All employees will subject to quarterly performance appraisal that tied directly to the compensation. It’s competitive environments work, whereby unsuccessful managers will not last long.Company has standardized on its governing value in terms of discipline, professionalism, commitment to delivering results and partnership for achieving profits. iPremier orientation towards doing â€Å"whatever it takes† to get projects done on schedule, which is especially related with customer satisfaction orientation by providing benefit. It’s essential in company to develop the competitiveness environment in order to compete the MarketTop as major competitor. Therefore the R&D team should more creative to be advance by developing the related software require for the program to attract customer.3. iPremier IT Technical ArchitectureIn general, iPremier has engaged Q-data for collocation facility where Internet data’s will store in outsource system. The collocation facilities are sometime called â€Å"Internet Data Center† or simply â€Å"hosting facilities†. Q-data as partner will provide floor space, redundant power supplies, and high-speed connectivity to the Internet, environmental control and physical security. All these recognized as Network Operation Center for websites basis. Figure-1, shown the iPremier IT technical architecture system that include of â€Å"firewall† system to protect a local network and the computers that could be a feature of against unauthorized access. pic] Figure-1, iPremier IT Technical Architecture4. Case of Hacked January 12, 2007iPremier system has hacked by unknown intruder sending email in every second with message â€Å" ha† and locked the website that caused iPremier customer can’t access. It’s the first time iPremier through Q-data attack by unauthorized people. The chronology as follow: 04:30 am, as the approximately the first email received in Q-data mailbox system and continued in every second, that could said â€Å"ha.. ha.. ha.. a† from anonymous source. Leon Ledbetter as the new operation staff was suggested by Joanne Ripley, technical operation team leader, should report and make an emergency call to the iPremier new CIO, Bob Turley on which being away from the HQ and just arrived in New York to meet with Wall Street analysis. Bob Turley has give suggestion to check the emergency procedure in motion and make call operation staff in Q-data since he understood that iPremier has the right to get better service of monitoring 24/7. 4:39 am, the consolidation period to handle the case with few suggestion from other iPremier senior high level management such as seeking t he business operation standard (emergency procedure and business continuity plan), IT help desk, restarting the Web server, pull the plug (physically disconnect to the communication line) and approach on DoS system that it maybe potentially targeted by hacker. 05:27 am, restoration system period by trial and error approach on SYNCHRONIZEDSystem that related with the DoS system as the next step.There was something happened in SYN-ACT system which looks like â€Å"SYN flood† from multiple sites directed at the routers that runs the firewall services. SYN-ACT is the Web server communication whereas each conversation begins with a sequence of â€Å"handshake† interaction. The computer system will initiate to send information to synchronize in the web server. The contacted Web server responds with a synchronized acknowledge or â€Å"SYN-ACT† Theoretically, SYN flood is an attack on a Web server intended to make it think a very large number of â€Å"conversationsâ₠¬  that are being initiated in rapid succession.Because each interaction seems real traffic to the Web site whereas the Web server will automatically expands resources dealing with each one. By flooding the site, an attacker can effectively paralyze the Web server by trying to start too many conversations with it. 05:46 am, systems back to normal, the attack just stopped without any action to be done. It seems DoS denial of service attack. The Web site is running, and customer who visits iPremier website wouldn’t know anything since the hacked was stopped by own self.5. Answer the questionsQ-1: How well did this company perform during this attack? In general, iPremier seems not well prepare when hack has happened although the business operation standard i. e. emergency procedure and business continuity plan in ordered but misplaced due to in proper filing. There are few items highlighted from the case; o No crisis management strategy which means there is no emergency procedu re in motion being set for business continuity plan whereby the current business operation standard is not in proper binder and out of date from the current use of technology No disaster recovery plans in place o Too much reliance on outsourcing o Never practice incident response o External factor that indirectly affect to company Q-2: What should they have done differently, before or during the event? Before: o iPremier should have chosen a better Internet Hosting business with better firewalls (software and hardware) – be accessible 24/7, have their own technical support, keep logs of events, do regular system updates and backups. Standard Operating Procedures (SOP) in case of DoS attacks (as well as other technical problems), and have emergency response team ready to execute it as soon as possible. PR SOP for every crisis scenarios, and the PR team should have prepared statements ready within the first couple of hours o Engaged the help of external Tiger Team to test its s ystems and external audit company to do a security audit During the event: o Follow suggestion by Joanne Ripley to disconnect all production computers and rebuild from scratch.They have documentations for that, minimal risk of something going wrong o Attempts to place a spyware/malware inside the company’s systems through a thorough check on all files in the system o Release a prepared statement to all stakeholders. Information flow on the company’s effort to restore service to normal should be constant o Keep records of company’s effort to overcome the threats and find any other unusual activities in the systems, which will be useful for post-mortem o iPremier should alert and get help from relevant authorities o The aim of this effort is twofold; Firstly, to defeat the threats to the company’s systems as comprehensively as possible†¢ Secondly, to alert the authorities that the company is currently under attack by unknown attacker(s), and the compan y is not liable for any illegal activities that might have emanate from the company’s computers while the company is under attack Q-3: What should they do in the aftermath of the event? iPremier as virtual business company (Web-based Commerce) should do correction action plan with the following area; Provide accurate, reliable info about the status of the event o File-by-file examination:Evidence of missing dataBegin study of how ‘digital signature technology' might be used to assure that files on production computers were the same files initially installed thereRestart all production computer equipment sequentially without interrupting service to customersImplement secure shell access so that production computing equipment could be modified and managed from off sitePracticing simulated attack by nominated task force incident response teamDefine the security requirements for the system, and then begin a process of reworking its security architecture accordinglyGet infra structure up and running quickly by lease sophisticated firewall, upgrade and up-to-date OS as well as Security PolicyEstablish secure encrypted tunnel through Virtual Private Line Q-4: What, if anything, should they say to customers, investors, and the public about what has happen?In Information Technology and System business that ethic in information society is important which affect to the responsibility, accountability and liability of the company, especially where the Company has public registered. It’s therefore iPremier senior high level management has done the right action to disclose the incident to avoid panic investor, legal action and minimize the customer impact. 6. Conclusion Revisit and update the Standard Operation Plan and Business Continuity Plan as Company strategy to sustain in core business as Web-retailer provider o Regularly revisit and upgrade the server security system – hardware and software o Avoid dependency on single source provider for dat a storage and server security system o Providing proper and sufficient disk space for back-up data o Upgrade with the new security system.